Sign Letter Source

About

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers. Signs can be an essential component of a business's overall marketing strategy. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous. For businesses that have limited marketing funds, signs can be a cost-effective form of marketing.

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